Meredith announced that its Parents TV video on demand service will debut on Comcast’s On Demand service in December. Kimberly-Clark’s Huggies brand has signed on as a "founding advertising partner" and Discover Card is also on board, along with "multiple advertisers" yet to be identified.
Parents TV is already available everywhere as a broadband Internet site, but the VOD deal with Comcast gives it much more visibility with cable subscribers. Parents TV content will feature experts from across Meredith’s magazine brands such as Parents, Family Circle and American Baby. Meredith Video Solutions – the company’s in-house development, production and distribution unit – will produce the original programming. The VOD service will be marketed through Meredith television stations, publishing brands, and online assets.