There’s a new VP/GM of WGCL-TV and WPCH-TV in Atlanta, and Meredith Corp. has lured an individual whose resume includes stints at NBC O&O WMAQ-TV in Chicago and at a Nexstar-owned station in Hampton Rhoads.
Lyle Banks is now overseeing WGCL and WPCH, effective immediately.
“Lyle is a proven leader who has achieved tremendous success in both news and sales,” said Meredith Local Media Group President Paul Karpowicz. “Lyle is a strategic thinker who isn’t afraid to take chances, and we are looking forward to great things at CBS46 and Peachtree TV under his leadership. He understands what it takes to win.”
As President/GM at both WMAQ-TV and at Nexstar’s NBC affiliate WAVY-10 in Norfolk, Banks guided each station to the No. 1 spot in ratings, profit and advertising share in its respective market. Banks is also “a digital innovator,” Meredith says, including launching a mobile application for global video newsgathering and developing strategies for increasing digital ad sales.
Banks has also held senior positions at KXAS-TV in Dallas and KXAN-TV in Austin, Tex. Additionally, he served as President/CEO of Banks Broadcasting, Inc., a joint venture with Lin Media and private equity partners to create more minority-owned-and-operated television stations.