Meredith buying and merging magazines


MeredithA pair of family oriented magazines that mirror titles already on the Meredith menu are being acquired and blended into the existing Meredith publications. One is aimed at the parents of babies, and the other at parents in general.

The magazines, coming from The Bonnier Corporation for an undisclosed price, are Parenting and Babytalk.

Parenting will be consolidated into Meredith’s Parents, and Babytalk will be consolidated into Meredith’s American Baby. Subscribers to the acquired magazines will simply be switched over to the surviving titles beginning with the September 2013 issues.

Selected columns and features from the acquired titles will be incorporated into the surviving titles with an eye toward combining the best of each.

Meredith said the acquisition will have no material effect on its overall financial picture.