Meredith announced the launch of the “Meredith Women’s Network,” comprised of premium websites geared toward the topics that matter most to women. The network, which engages 15 million unique visitors monthly, includes The Better Homes and Gardens Network (Better Homes and Gardens, Better Recipes and soon-to-launch MixingBowl), The Parents Network (Parents, American Baby and Family Circle) and The Real Girls Network (DivineCaroline, Fitness, More and Ladies’ Home Journal).
"The new alignment organizes our business according to the passions and affinities of our audience — from her family to her home to her self," said Lauren Wiener, SVP, Meredith Interactive. "For our marketing and advertising partners, the Meredith Women’s Network allows us to optimize return on an investment across our digital platforms by providing superior brand engagement at tremendous scale."
Meredith Interactive has made several recent advances to enhance its offerings and capabilities, chiefly in the area of social networking. Through an investment in the Real Girls Media Network in November 2008, Meredith’s network of sites includes DivineCaroline.com which gives Gamma women** a space to connect and publish their stories in a way that goes far beyond typical user generated content experiences. Later this month, Meredith will launch MixingBowl (http://www.MixingBowl.com), a social network built entirely around food, recipes and entertaining.