The media and marketing company superserving U.S. millennial women through its multimedia lifestyle brands that owns through its Local Media arm some 17 broadcast TV stations has hired a Goop alum as its new Chief Strategy Officer.
Starting Nov. 4, Daphne Kwon will be on board at Des Moines-headquartered Meredith.
She fills a role previously held by Catherine Levene, who was promoted to Meredith’s Chief Digital Officer earlier this year.
Kwon will advise President/CEO Tom Harty and the senior leadership team in setting Meredith’s strategic direction, with a particular focus on growing the company’s digital activities. Kwon will also work closely with Chief Development Officer John Zieser on potential M&A opportunities. She will report to Harty.
“Daphne has compiled an impressive list of accomplishments across a broad spectrum of companies varying from large media firms such as Disney to startups like Oxygen and Goop,” Harty said. “Her background includes senior roles in corporate strategic planning, business development, corporate finance and serving as both a CEO and CFO. We are excited to have her join our leadership team as we continue to harness the enormous power and potential of our diversified media portfolio.”
Kwon brings to Meredith “significant experience driving key digital and media growth initiatives,” Scripps says. While at Disney, she launched several new digital television networks. As Oxygen Media’s initial CFO, Kwon grew revenues to $150 million, including substantial contributions from ecommerce and cable businesses. In a similar role at Gwyneth Paltrow’s Goop, Kwon tripled revenue through the launch of ecommerce, digital sponsorship, and Goop-label beauty, publishing and apparel products.
Most recently, Kwon served on the founding team as President/COO at Betaworks Studios, where she remains on the Board of Directors.