Looking to add another piece of data to its sales tool belt, Meredith has inked a deal to get local demographic info for four of its television stations in three markets.
The Meredith Local Media Group stations include CBS WGCL and Peachtree TV WPCH in Atlanta, CBS WFSB in Hartford, and NBC WSMV in Nashville.
The television stations will use Rentrak data to specifically support automotive and political sales efforts.
“We are glad to see our partnership with Rentrak expand,” said Doug Lowe, executive vice president, Meredith Local Media Group. “Rentrak’s Advanced Demographics for political and automotive will allow our stations to understand their audiences through the lens of our agency and advertiser partners and help them best reach their potential car buyers or voters through our high quality television stations. With the stability inherent in Rentrak’s huge measurement footprint in each market, we look forward to reducing our makegood liabilities as well as making smarter programming and promotions decisions.”
