Few if any media companies make a stronger play to deliver women to companies with something to sell to them than Meredith Corporation. It now has a brand new website that shows all of the paths it offers to that end.
The company is essentially divided into two groups. Its national side is primarily populated by its many prime magazine brands but also includes its Better Show, a television offering said to be available in 160 US DMAs.
The local group is primarily composed of its owned and operated local television stations.
“In today’s warp speed media world, it’s critical that our business partners can access important information about our company on all platforms at any time,” says Nancy Weber, EVP/Chief Marketing Officer. “The refreshed Meredith.com now accurately reflects the modern, socially-articulate consumer that engages with our brands on a daily basis.”
Weber notes, “The addition of news and social feeds throughout the site provides current and prospective marketing partners, consumers, investors and potential employees a comprehensive overview of Meredith’s brands, products, services, and award-winning marketing and content capabilities.”
Domani Studios assisted Meredith in strategizing and redesigning the site.