Meredith Corporation announced that “Better,” its daily lifestyle television show, will begin airing September 12th on Fox O&O WNYW-TV New York. In addition, The CW Network PLUS will add Better to its lineup this fall, bringing viewership to more than 140 markets nationwide. Better, which will be entering its fifth season, will now reach nearly 80% of US television households and be available in nine of the nation’s Top 10 markets.
Better leverages Meredith’s home, shelter, and parenting expertise and is based on content from category-leading brands such as Better Homes and Gardens, Parents, Family Circle, More and Fitness. Better launched in 2007.
“Stations nationwide want to be a part of Better because of its proven track record and the new local dollars it generates through both advertising revenues and product integration,” said Paul Karpowicz, President of the Meredith Local Media Group. “Clearly, Better is one of the hottest properties in women’s lifestyle programming.”
The show’s fifth season also marks the arrival of JD Roberto, who will join Audra Lowe as co-host. The new season also brings the launch of a new state-of-the-art 60 x 40 foot studio in midtown Manhattan.