Merlin Media has entered into an LMA with WLFM, LLC to program and sell advertising on WLFM-LP (87.7 FM, Chicago) effective 4/30. WLFM-LP is a low-power Chicago TV station whose audio can be heard on 87.7 FM, video can be received with VHF antennas and viewed on Comcast Cable Channel 877 where it is currently playing Smooth Jazz and displaying local news weather and traffic. Beginning at 1:00pm 4/25 WLFM-LP will air news updates from Merlin’s FM News 101.1 (WIQI-FM 101.1 MHz) inThe Windy City.
Notes John Gehron, Chairman of Merlin Media’s Advisory Committee: “We believe this transaction will create significant value for viewers and listeners of 87.7. The opportunity to expand the footprint of Merlin Media in Chicago is very exciting. Our goal is to expand the video and interactive components of WLFM-LP. We want to continue the focus of serving underserved audiences.”
“We are extremely excited with the opportunity to partner with Merlin Media,” said Paul Koplin from WLFM, LLC. “We are thrilled for the opportunity to allow Merlin Media to expand 87.7’s programming offerings.”