“Companies that plan to reemerge and grow in 2021 would be wise to include Hispanic consumers in their strategic business growth plans,” declares David Mesas, VP of Sales and Business Development for Claritas’ multicultural insights unit formerly known as Geoscape. “Hispanics are critical to our country’s recovery, and they will be major drivers for our growth and expansion over the next 5-10 years.”
Simply put, Mesas says, “Hispanics are “Good for Business Growth.”
But, are your stations talking to them?
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