Westwood One’s Metro Traffic announced a partnership for Metro Traffic to be the exclusive provider of traffic content for Univision Radio’s 68 radio stations in 16 of the top 25 U.S. Hispanic markets. Clear Channel’s Total Traffic Network previously held the account.
“This partnership with Metro Traffic complements Univision Radio’s continued commitment of informing our audiences, and providing listeners with the most reliable and up-to-date information,” said Gary Stone, President and Chief Operating Officer, Univision Radio.
“Our partnership with Univision Radio brings together two leaders in the industry to serve Spanish-language radio listeners with the important traffic information they need,” said Metro Traffic President, Steven Kalin.
“With Hispanics now representing 16 percent of all Americans and growing, it is important to ensure that Metro Traffic’s radio network mirrors the population of its markets, and provides millions of Spanish-speaking commuters the traffic information they need from the stations they trust,” said Mike Haake, EVP of Affiliate Sales for Metro Traffic.