Mexican radio group mitigated by LA LMA


South of the border radio group Grupo Radio Centro proved that radio is hurting all over, registering a decline in revenue year-over-year. But proceeds from a Los Angeles LMA helped smooth out the decline.

The company blamed its -5.3% decline on weakness among the Mexican advertising community. Before anybody remarks that the decline looks remarkably benign compared to typical US 2009 results, where its been a feat just to stay out of the negative 20s, be informed that the decrease in net revenue came in at -85.7%, caused by the aforementioned decline in advertising combined with a 55% increase in expenses, much of which was also associated with the Los Angeles LMA.

The LMA is with Emmis Communications. Grupo has been selling time on Emmis’ KXOS-FM since April.

The group owns or operates 15 stations, including KXOS. 12 of them are located in Mexico City. It also runs a radio network that claims 108 affiliates throughout Mexico.