For the last five years, Karl Alonso Meyer was a key executive in Los Angeles for Univision Communications.
Now, he’s returning to the company he worked at from February 2004 until his June 2014 entry into Univision.
Meyer is back at Entravision Communications and has been appointed Chief Revenue and Product Officer.
He’ll stay based in L.A., and is charged with leading all of Entravision’s sales and revenue strategy and initiatives.
Meyer had been VP and Director of Sales for Univision Communications/Los Angeles since October 2017, rising from RVP/National Sales. That’s the role he took in June 2014, when he exited Entravision as EVP of Integrated Marketing Solutions.
“We are delighted to welcome Karl back to Entravision,” said Walter F. Ulloa, Chairman and Chief Executive Officer of Entravision. “With his vast experience, strong leadership skills and extensive knowledge of the company, he is the ideal candidate to drive our sales and revenue initiatives.”
For nearly nine years starting in February 2004, Meyer was VP/GM of Entravision’s radio stations in Southern California. He said, “Entravision is like a second home to me, so having the chance to rejoin the company in this critical role is an exciting opportunity. I couldn’t be more thrilled to be back and working again with the talented Entravision team. The media landscape is constantly changing and I look forward to bringing a unique perspective that will help the business to continue its success.”
Entravision became part of Meyer’s life after exiting former Spanish-language network Radio Unica, where he was SVP/Sales. Early career stops include roles as GSM of KVEA-52, the Telemundo O&O in Los Angeles, and joined the operation in 1992 as Director of Network and Spot TV sales for the Orange County, Calif., office.
Meyer began his career in November 1987 as a Spot TV Media Buyer for the George H.W. Bush presidential campaign, with Farrell Media/Ailes Communications Co. He then joined Conill as an Account Supervisor before his first stint at Univision, as a network account executive, from 1991-1993.