Eric Meyrowitz is joining Hearst Television as a vice president of sales. His appointment, effective 3/1, was announced by Jordan Wertlieb, president of Hearst Television Inc.
The move marks a return to Hearst for Meyrowitz, who served as national sales manager for Hearst’s WBAL-TV, Baltimore, between 1997 and 2000. Most recently he was vice president and general manager of WPIX-TV in New York City. He will be located at Hearst Television’s New York headquarters, where he will share oversight responsibilities for television sales activities at the company’s 29 stations along with Kathleen Keefe, also Hearst Television vice president of sales.
“Eric is an accomplished broadcast executive with an exceptional background and reputation in television sales,” Wertlieb said. “His station management experience and outstanding relationships throughout the advertising community make him an ideal addition to our company. He has an innovative, tireless approach to developing revenue opportunities and partnerships on all marketing platforms. He and Kathleen will lead our customer-focused sales management team in developing new opportunities for investment and growth.”
While serving for more than three years as the general manager at WPIX-TV, Meyrowitz among other accomplishments helped create and launch the station’s first 5 p.m. newscast, as well as New York’s first Health and Wellness Expo at the city’s Javits Convention Center. Before WPIX, he served for six years as vice president and general manager of WDCW-TV, the CW affiliate in Washington, DC, where he started as local sales manager and then became general sales manager. He joined WDCW (at the time WBDC-TV) from WBAL-TV. He began his television sales career as an analyst and, later, account executive, in New York at HRP, now a unit of Cox Reps.