Here’s How To Best Audit Digital Advertising


Is digital advertising a growing part of your business?

Do you need to know the best practices for auditing digital advertising?

David Murray, Finance Business Partner for Digital, at The E.W. Scripps Company may be your best advisor on the subject.

Murray is set to discuss best practices for auditing digital advertising during a distance learning seminar offered by the Media Financial Management Association (MFM) and its BCCA subsidiary, which serves as the media industry’s credit association.

Set for Thursday, Jan. 19, from 3:30 p.m. to 4:30 p.m. Eastern, the Continuing Professional Education webinar will evaluate digital advertising landscape/terminology (CPM, sellout, CTR, audience metrics, etc.) and common digital advertising products (display, SEM, video, SEO, search retargeting, podcasting, etc.).

The webinar will also present key risks/control objectives within platforms, including verification that all ads being billed are served and that all ads served are being billed, revenue recognition, and mixed margin products. In addition, Murray’s presentation will look at emerging platforms and concepts such as programmatic and native as well as discuss lessons learned and how to avoid those pitfalls.

“With digital advertising representing an increasing percentage of total ad spending, it’s critical for media providers to ensure the accuracy of data being reported,” said Mary M. Collins, President/CEO of MFM and BCCA. “As a finance executive at a company that’s been at the forefront of developing digital media platforms, David Murray can speak from considerable experience in the area of digital auditing.”

Registered participants in the Distance Learning Seminar will be eligible to receive up to one CPE credit toward their certified public accounting (CPA) license. MFM is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors.