Re-inventing Radio Stations With Better Radio Spots


Has your station fallen victim to one of the biggest reasons listeners tune out? No, it’s not a lousy hit record from a superstar that’s one big “stiff.” Rather, as guest Media Information Bureau columnistĀ Stuart DornfieldĀ notes, it’s likely your commercials.

Let’s face it: Many radio spots stink. Here is some advice on how to remedy that problem.

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