It’s been a busy summer for featured Media Information Bureau columnist Kelly Orchard. Even so, she’s had time to regularly digest information about the broadcasting business and how it continues to battle for relevance in a world full of instant at-your-fingertips media choices.
In this column, Orchard asks the No. 1 question radio and TV C-Suiters are likely thinking right now: In a world with so many options, does anybody have “the” solution to keep broadcast media relevant?
