Nonstop Branding: The Goal Of Every Radio Station

0

This is what every radio station should accomplish, says Gary Begin, the owner and consultant behind Jackson, Tenn.-based Sound Advantage Media.


“Think of rebranding not as an occurrence, but rather a procedure,” he notes. “Rebranding is like shifting tectonic plates. As long as the shifting is a slow nearly imperceptible continuous movement, everything is fine. It is only when the plates freeze up and pressure builds, that shifting becomes violent and damaging.”

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)