Get out your ammunition, radio executives. We’re not talking about rifles, BB guns, bows and arrows or anything of the sort. Rather, we’re talking about your data, your knowledge, your facts and your ability to tell the truth about AM and FM ROI via slick PowerPoint presentations, and meaningful advertising in media consumed by CMOs and ad buying decision makers.
Facebook is at it again, and The Wall Street Journal says there’s “reckoning for media organizations” ahead. Why? The curtain is about to be raised on audiences, versus traffic.
That’s awesome news for radio broadcasters.