By Adam R Jacobson
RBR + TVBR
The sky is falling!
That’s the takeaway one may erroneously get from a Jan. 12 blog posting from Mark Ramsey, a veteran media strategist, researcher, trend-setter, and creator of the first-ever audio future festival, hivio.
The post boasts the following headline, with full “click bait” lovers’ bravado:
Younger Audiences Hate Ads Even More Than You Do
Really? Well … yes.
Does this spell doom for radio ads? Perhaps.
But there may be a reason why Gen Z dislikes radio ads so much. The bulk of U.S. radio ads suck.
And, we’re not talking about the endless string of 1-877-Kars-4-Kids spots littering the stopsets of an FM station’s internet stream.
What’s being done about it? We, and Mark Ramsey, would really like to know.