The Key To Luring Ad-Hating Youth


By Adam R Jacobson

The sky is falling! 

That’s the takeaway one may erroneously get from a Jan. 12 blog posting from Mark Ramsey, a veteran media strategist, researcher, trend-setter, and creator of the first-ever audio future festival, hivio.

The post boasts the following headline, with full “click bait” lovers’ bravado:

Younger Audiences Hate Ads Even More Than You Do

Really? Well … yes.

Does this spell doom for radio ads? Perhaps.

But there may be a reason why Gen Z dislikes radio ads so much. The bulk of U.S. radio ads suck.

And, we’re not talking about the endless string of 1-877-Kars-4-Kids spots littering the stopsets of an FM station’s internet stream.

What’s being done about it? We, and Mark Ramsey, would really like to know.

Please Login to view this premium content. (Not a member? Join Today!)