By Adam R Jacobson
RBR + TVBR
There’s certainly been a lot of hype and excitement from the television industry regarding the coming ATSC 3.0 broadcast standards, which will support mobile television, 3D television, 4K UHD, high dynamic range (HDR), high frame rate (HFR), and wide color gamut (WCG).
But, are consumers ready for it?
Better yet, do Americans even know what 4K UHD is?
New research suggests the cart may be coming before the horse.