The Next OOH Opportunity For Radio: Your Car


By Adam R Jacobson

WASHINGTON, D.C. — Picture this. You’re on the Inner Loop of the Beltway, traveling at top speeds of 14 miles an hour, as you slog along from Connecticut Avenue all the way to Route 50.

It’s not a pretty evening commute, but not altogether out of the ordinary … until you suddenly spot what seems to be a privately owned vehicle that’s wrapped with branding from Coca-Cola. Then, like magic, a Coke commercial comes on one of five CBS Radio stations serving the National Capital Region.

That’s exactly what Rex Regner, Director/Product Development & Innovation for CBS Radio/Washington, hopes will happen very soon, thanks to a revolutionary new pact between his station group and Wrapify, a digital company founded in summer 2015 based just north of Del Mar Fairgrounds in scenic Solana Beach, Calif.

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