Profitable Ways To Use Extended HD Radio Capacity

Deb Huttenburg

Here’s a hint for radio industry’s C-Suite from Mersen VP of Customer Care Deb Huttenburg: It pays to think like a merchant.

“Broadcasters would do well to think like merchants when it comes to utilizing the extended hybrid capacity of HD Radio,” Huttenburg writes in this 2008 piece that still matters to radio industry professionals.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.