The Presidential Election Is Going Mobile

Dave Marinaccio

By Dave Marinaccio, Laughlin Marinaccio & Owens

In the spirit of full disclosure, I have been a member of the Electoral College, representing the District of Columbia.

Not that I ever cast a vote.

My candidate, Ralph Nader, never came close to winning. Still, being inside a presidential campaign and somewhat close to the candidate was an interesting and fun experience—one I highly recommend.

As Americans we hold the office of the presidency in our hands. That has never been as literally true as it in 2016. Our mobile devices play a larger role with each passing day. The battle for hearts and minds has turned into a battle for palms and fingers.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.