Maximizing Buzz on Broadcast Web Sites

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Graeme NewellBy Graeme Newell

Keeping users coming back for fresh content requires a delicate balance on broadcast web sites [and their Facebook pages]. Comments have a big effect on traffic. If a story gets negative comments, should you leave it up and let the people bitch, or rotate it out for fresher content? Research from HP’s labs revealed some unexpected trends. The surprise is that online discussion produces markedly different results than traditional face-to-face discussion.

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