How Media Can Stand Out In TV’s ‘Golden Age’


By Adam R Jacobson
RBR + TVBR Editor-In-Chief

In an interview on the CNBC chat show Binge, legendary television producer Norman Lear noted that television is in its “Golden Age.”

This statement comes from the man who gave the world characters such as Archie Bunker, and George Jefferson.

Yet, a scan of what is available to viewers across a wide range of video platforms may make Lear’s statement not so much relevatory, but obvious.

The “television viewer” has more choices than ever. But, how are they watching these programs?

In addition to broadcast and cable networks are services such as Hulu.

HuluWhat is Hulu? In industry-speak, it is a “SVOD” – a subscription video on demand service.

Ownership is comprised of a consortium of broadcast company owners including The Walt Disney Co., 21st Century Fox, Comcast and Time Warner, through its Turner division.

While today’s content boom is a positive for viewers, how can programming stand out and capture the consumer’s attention?

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.