What the Election Results Mean for Advertising


The following blog posting was posted November 9 by the American Association of Advertising Agencies (4A’s) Government Relations team, led by Washington, DC-based lobbyists Dick O’Brien and Peter Kosmala. It offers keen insight into what may come for radio and television advertising, now that Donald Trump has been elected as the 45th President of the United States. RBR + TVBR made minor copyediting changes to adhere to house style.

The election of Donald J. Trump as President, with the return of a Republican-controlled Senate and House, sets the stage for a seismic shift in government focus. This shift will take place in the presence of an electorate that could not have been clearer in their rejection of the recent history of gridlock in Washington and in their demand for government action that will improve their lives.

Against that backdrop, it is now entirely possible that President-elect Trump, Sen. Mitch McConnell, and House Speaker Paul Ryan will coalesce on an action agenda that will justify their stewardship over the next four years.

Much of that agenda will involve broad issues like national security, immigration, infrastructure, and healthcare. But, even at this early point, it is possible to identify action items that could have a serious impact on the advertising community.

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