By Adam R Jacobson
RBR + TVBR
Every day, the RBR + TVBR Inbox O’ Fun receives upward of 200 e-mails.
Approximately 14 of these e-mails contain interesting information or important news that we then finely craft into stories that, only on small occasion, contain typos or a factual error.
One of the more interesting e-mails we received in recent days came from the highly esteemed Center For Media Research, an amalgamation of columns and data-filled think pieces distributed by MediaPost.
The headline of this Research Brief: North America Banner Click Through Rate Up To 0.14%
I’m sorry … what?