Six years ago radio industry veteran Lee Abrams, co-founder and CEO of V-Satcast (described as “a hybrid broadcast/broadband OTT multicast streaming platform with original highly differentiated branded programming channel”) penned the following RBR + TVBR Intelligence Brief. In this Classic installment, Abrams discusses how “traditional” media companies may wish to better attract talent.
By Lee Abrams
One reason the best and brightest are drawn to the new generation of media companies is self-inflicted. In looking for talent for upcoming ventures, I can’t help noticing how so many companies recruit with the excitement level of a local government office. OK, if you’re looking for scientists or numbers people that’s fine. But if you’re in the business of winning America’s hearts and minds and dollars through inspired media … uh-oh.