Michael Kassan Blazes a Path to the Media Future


Kassan-MichaelDid you know that fragmentation in the video delivery business may actually work in broadcast’s favor. That’s what multimedia visionary Michael E. Kassan, Chairman & CEO, MediaLink, told RBR+TVBR. We asked him to walk us through likely developments in the media space over the next several years, and Mr. Kassan delivered.

To find out what he had to say, all that attendees of the NAB Show in Las Vegas have to do is pick up a copy of RBR+TVBR, available free at The NAB Show. Look for our specially marked bins. And of course, loyal paid subscribers will get their own PDF version delivered straight to their inbox.

Discussing broadcast’s ability to bring large audiences together at a designated time is of immense value, said Kassan. “The explosion of channels and content types that many believe will impede network television could actually increase the value of such content to marketers.”

He said that the jury is still out on cord-cutters and cord-nevers. We still don’t even fully understand their motivation. “A senior executive at a major media company once told me that as it pertains to cord cutting, she is unsure the source of this behavior and whether it’s related to economic pressure or a disinterest in having cable altogether. Of course there is a generational shift, but you will not see the cable business fall off a cliff or any sense of un-bundling in the near future.”

Read the full Michael Kassan interview and much more in the special NAB Show print edition of RBR+TVBR.