Industry vet Michelle Sanders has joined Media Management Group as Senior Vice President of Sales, reporting directly to company President/CEO Jeff Schwartz. Sanders will manage the cross-platform advertising sales for the programs on the MMG Radio Network including The Frommers Travel Show, The Pet Show with Warren Eckstein, Intelligent Medicine with Dr. Ronald Hoffman, and Home Wizards with Cindy Dole and Eric Stromer.
Sanders is an accomplished senior executive with more than 20 years of experience, including eight years as Regional Market Director for Interep and, most recently, as Director of Strategic Development, National Accounts for Focus 360, LLC.
“The MMG Radio Network specializes in lifestyle programming that has amassed a large and loyal following both on-air and online,” says MMG’s President and CEO Jeff Schwartz. “Michelle is absolutely one of the best in the business at explaining the benefits of this targeted content to prospective sponsors.”
“I am profoundly honored to join the talented team at MMG, a company that is dedicated to developing, promoting and providing integrative advertising solutions for its nationally syndicated media clients,” adds Sanders. “MMG has shown itself to be able to adapt to the ever-changing media environment, which is critical in today’s marketplace. I am delighted to take on this new role and to be joining MMG at a time when it is positioned for such growth and future success.”