Microsoft acquires Navic

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Microsoft announced Wednesday they have bought the TV ad inventory management company Navic Networks. Navic specializes in providing tools to manage inventory for interactive TV that use real-time audience-measurement data to ensure efficient delivery and placement of interactive ads. Terms weren’t disclosed. Navic’s technology helps deliver advertising and interactive-TV applications via more than 35 million digital set-top boxes in North America, Microsoft said in a statement on Wednesday.