Microsoft and ESPN jump on the Super Bowl bandwagon

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With the year’s biggest football day fast approaching, ESPN has teamed up with Bing, the online search engine from Microsoft, to present a multifaceted program that includes a unique feature series highlighting champion quarterbacks and their decisive moments in life and football.


Only 28 men have ever led their team to a Super Bowl victory and walked off the field a world champion quarterback. ESPN has launched a new feature series called “I Am a World Champion,” presented by Bing, offering a first-person narrative from the signal callers who helped define the biggest game in American sports. This original content will showcase the travails and triumphs told in the quarterback’s own voice, such as Terry Bradshaw’s relationship with Chuck Knoll and the many daunting life obstacles Doug Williams overcame to reach glory. The first installment, featuring Bradshaw, is now available online at http://espn.go.com/nfl/superbowl/quarterbacks.

Also, as the official “Decision Engine” of ESPN The Magazine’s 2011 NEXT event, Bing will be presenting an open-to-the-public panel of Super Bowl-winning quarterbacks including Joe Montana, Doug Williams and Kurt Warner on Saturday, Feb. 5 at 2:00 pm CST.

“We’re excited to team up with ESPN Films to showcase the decisive moments in the lives and careers of these legendary quarterbacks,” said Danielle Tiedt, general manager of Bing. “It’s been an inspirational journey to work with ESPN to bring this unique content to life reflecting the key life and career decisions that made these men into legends.”

“Our collaboration with Bing gave us an opportunity to create a series of truly inspiring features, which offer a new perspective on the lives and careers of a few of the men who have hoisted the Lombardi Trophy,” said Ed Erhardt, president of ESPN Customer Marketing and Sales.
Within each story, the quarterbacks will share recollections of perseverance and sacrifice made on their path to the Super Bowl, and how that ultimate moment of achievement has impacted their lives years later. From the relative quiet of their lives today to the clamorous traffic of those intense, game-winning moments on the field and into champagne-soaked locker rooms, “I Am a World Champion,” presented by Bing, will share the personal stories and memories of this elite group of men.

The television schedule is as follows (all EST). Each of the features will also be available at http://espn.go.com/nfl/superbowl/quarterbacks:

 

Date

Time

Show

Quarterback

 

Mon., Jan. 24

4 p.m.

NFL Live

Terry Bradshaw

 

Tues., Jan. 25

9 a.m.

SportsCenter

Len Dawson

 
 

noon

SportsCenter

Roger Staubach

 
 

4 p.m.

NFL Live

Bob Griese

 

Wed., Jan. 26

9 a.m.

SportsCenter

Terry Bradshaw

 
 

noon

SportsCenter

Jeff Hostetler

 
 

4 p.m.

NFL Live

Brad Johnson

 

Thurs., Jan. 27

9 a.m.

SportsCenter

Jim Plunkett

 
 

noon

SportsCenter

Earl Morrall

 
 

4 p.m.

NFL Live

Len Dawson

 

Fri., Jan. 28

9 a.m.

SportsCenter

Doug Williams

 
 

noon

SportsCenter

Bob Griese

 
 

4 p.m.

NFL Live

Jeff Hostetler

 

Sat., Jan. 29

9 a.m.

SportsCenter

Brad Johnson

 

Sun., Jan. 30

10 a.m.

SportsCenter

Mark Rypien