Microsoft plans to discontinue its Zune media player device due to weak sales, Bloomberg reported, citing a person familiar with the decision. The company will reportedly continue to sell existing Zune models, and maintain the Zune brand, which also refers to the media software and subscription service bundled on mobile devices running its Windows operating system.
“We have nothing to announce about another Zune device — but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America,” the company told Bloomberg.
Microsoft introduced the Zune in 2006, positioning it as a competitor to Apple’s iPod. The last iteration of the device, the Zune HD, was released in 2009 and included an HD Radio.
RBR-TVBR observation: The problem we saw with the Zune HD was that it was always losing or purging the songs you had paid too much in the first place to download. It asked for $14.95 a month to keep the download service active (and we assumed to keep the songs you paid for). It seemed to lose all of the videos you had collected as well. It also wanted to synch to your PC every time you charged it, as if continuously needing new software or patches. Just a bit disappointing and cumbersome to use. The HD Radio reception wasn’t the best, either.