Don’t let the name fool you, Midwest Television Inc. also owns radio stations, and not in the Midwest either. Arbitron announced that the company is the latest to sign a multi-year contract for Portable People Meter radio ratings services. The agreement covering KFMB-AM & FM will take effect when Arbitron commercializes PPM service in the market. San Diego is scheduled to switch to PPM ratings in June 2009.
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