Midwest Television signs for PPM


Don’t let the name fool you, Midwest Television Inc. also owns radio stations, and not in the Midwest either. Arbitron announced that the company is the latest to sign a multi-year contract for Portable People Meter radio ratings services. The agreement covering KFMB-AM & FM will take effect when Arbitron commercializes PPM service in the market. San Diego is scheduled to switch to PPM ratings in June 2009.