Midwest TV Inks New Nielsen Deal


The owner of an AM/FM combo and the CBS affiliate in America’s Finest City has renewed its agreement with Nielsen.

Midwest Television‘s new agreement for local currency ratings data is for KFMB-8, which is adding the CW Network from Tijuana-based XETV-6 on June 1. Both KFMB-8.1 and 8.2 will utilize Nielsen’s local measurement services.

Nielsen Audio also renewed its contract with Midwest’s Talk KFMB-AM 760 and Classic Rocker KFM-BFM 100.7.