With iHeartMedia expected to emerge from debtor-in-possession status in a matter of weeks, it has moved forward with the appointment of an eight-year partnership and branded programming pro at Turner Broadcasting.
The role Greg Millard will now hold at iHeart? As of today he’s EVP of Event and Experiential Partnerships.
Millard reports to iHeartMedia’s President of National Sales, Marketing and Partnerships, Tim Castelli.
In his new role, Millard will spearhead the go-to-market strategy for all of iHeartMedia’s national sponsorship sales efforts, including the company’s roster of nationally recognized marquee events, such as “Jingle Ball” and “Wango Tango.”
Millard will also help bring in brands to the iHeartRadio Theaters in New York and Los Angeles; custom events and partnership opportunities; and local events in more than 150 markets. He will also work closely with iHeartMedia’s marketing, product, research and media planning teams to develop innovative and effective opportunities for advertisers on both the national and local levels.
“I’m thrilled to be joining iHeartMedia, especially at such an exciting time in the audio business,” Millard said. “The company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships.”
Prior to joining Turner in 2010, Millard spent four years as a VP at International Management Group (IMG) and worked with clients including Caesar’s Entertainment and Churchill Downs.
From October 2002 through March 2006, he served as Director of Sports Sales & Marketing at CBS Corp. Before that, Millard was Senior Manager of Sponsorships at the National Football League.