Don’t think millennials want to know what’s going on in the world?
Perhaps they just desire an innovative way to have the facts and figures delivered to them.
It’s a bet Quibi is counting on, as it has teamed up with NBC News to create daily news programming targeted to adults between the ages of 25 and 40.
The deal makes NBC News the first major producer for Quibi’s curated daily news and information programming, “Daily Essentials.”
NBC News’ morning and evening news shows for Quibi will each be under six minutes, seven days a week, and created solely for mobile consumption.
Hosts for the daily morning and evening programs, along with dedicated correspondents, will create original news content for Quibi in a custom-built studio at 30 Rockefeller Plaza in New York. “The state-of-the-art studio will feature mixed reality graphics capabilities to enable immersive storytelling,” Quibi notes.
Breaking news coverage will be powered by digital streaming service NBC News Now. NBC News will build a full production team exclusively for Quibi programming, along with access to NBC News resources and technical support.
“NBC News’ worldwide reach brings in millions of viewers across its many platforms, and we are excited to work with them to deliver an innovative new way for millennials to get news in a format that fits into their lives,” said Jeffrey Katzenberg, Quibi Founder and Chairman of the Board. “NBC News’ powerful original reporting for Quibi will take viewers around the world in six minutes and provide them with the important stories they care about at the start and end of each day.”
NBC News President Noah Oppenheim added, “Millennials are as hungry for smart and trustworthy news as prior generations. With Quibi we’ll be able to meet that demand in a new style and format that works for them.”
Quibi is headquartered in Los Angeles.