MindShare brings Suave, Sprint bring back for Season 2 webisodes


Building on a successful inaugural season, “In the Motherhood,” a multi-platform online comedy series conceived by Sprint, Suave and MindShare Entertainment, returns to MSN with an expanded roster of Hollywood talent and a more robust online community.

The Web series, which achieved an amazing 5.5 million views last season, will feature a star-studded ensemble cast. This season, joining Leah Remini and Chelsea Handler is newcomer Jenny McCarthy to profile the ever-hectic, yet always humorous lives of three mom girlfriends.

 “Every mom, including myself, can relate to the hilarious scenarios that arise throughout In the Motherhood, because the storylines capture an authentic look at the lives of REAL moms,” says McCarthy. “It’s so much fun to be part of a series that perfectly encapsulates these comical situations that only another mom would understand.”

While Remini, Handler and McCarthy are the stars in front of the camera, the real stars of this unique program are the everyday moms from across the country whose real-life stories will be incorporated into the scripted short-form comedy series.

Here’s how it works:  Professional Hollywood screenwriters create the storylines for each of the webisodes and then Moms submit their real-life stories in simple paragraph form at www.inthemotherhood.com. The online mom community votes on its favorite submissions and the winning entries, as voted on by moms across America along with an Advisory Committee, are then polished by the show’s professional writers and developed into the web-based films. And this year, consumers who write the winning submissions will be flown out to the filming of their story to meet the actresses and see their stories come to life.