GroupM’s Mindshare has been awarded media responsibilities for RAC (Rent-A-Center) in the U.S. and Puerto Rico. The assignment planning and buying for traditional broadcast TV and radio, said Antony Young, CEO of Mindshare North America. The assignment will be handled by Mindshare’s NYC office, which will begin work immediately.
Mindshare won the business following a four-month review that included incumbents OMD and Icon International.
This new partnership includes the involvement of GroupM company tmex, who will work with Mindshare to provide RAC with superior media quality and accountability in corporate trade transactions.
Rent-A-Center offers customers name-brand furniture, electronics, appliances and computers through flexible rental purchase agreements. Last year the company reported annual revenues of more than $3 billion.
“We’re very excited that RAC has chosen us as its business partner,” said Young. “We look forward to planning and implementing media buying strategies that will propel the brand further.”