Intercontinental Hotels Group, the world’s largest hotel group by number of rooms, announces it has awarded Mindshare as it’s global strategic planning agency, to consolidate media planning and buying activities across all its brands including InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.
Media services for those brands were previously handled by more than a dozen agencies worldwide. Mindshare was awarded the consolidated account after a review in which seven agencies participated.
IHG operates more than 4,100 hotels with more than 600,000 guest rooms in about 100 countries and territories worldwide. Mindshare teams in New York and London will lead the global account with hubs in Atlanta, Singapore, and Shanghai.
Mindshare is expected to assume its new responsibilities in April after a brief transition period. Responsibilities for IHG’s creative advertising accounts are not impacted by this appointment.