Executives from Univision and Inner City Broadcasting have collaborated on an article on TheHill.com that builds on a PPM report from the House Oversight Committee and questions Arbitron’s allegedly tepid response. The duo is Univision’s Ceril Shagrin and ICBC’s Charles M. Warfield Jr.
Edolphus Towns (D-NY), chairman of the House Committee on Oversight and Government Reform, had taken Arbitron to task over deficiencies in PPM detailed in a staff report. See related story.
“It is hard to overstate the magnitude of Arbitron’s dereliction of duty,” they wrote. “Americans are now painfully aware of the price paid when financial ratings agencies fail to provide accurate information for the investment world. Arbitron plays just as important a role in the media world. It is no exaggeration to say that unless Arbitron acts in a principled fashion, it has the power to upend the radio marketplace.”
They said that Arbitron’s response, that the committee reached “erroneous conclusions,” was “farcical.”
They concluded, “It is time for Arbitron to stop playing games. A critical part of our nation’s media and cultural landscape is at stake. Millions of Americans are counting on them to get this right, so that they don’t lose the radio content upon which they rely. It is not too much to ask the ratings provider to deliver reliable data. It is simply a question of doing its job. That is a message Arbitron must heed.”