MIW Group’s National Spokeswoman Role Passes On To Presslaff

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For three years, former Beasley Media Group executive Denyse Smith Mesnik has served as the national spokeswoman for the Mentoring & Inspiring Women in Radio (MIW) Group.


Mesnik’s term is now up, and her duties have been handed to the leader of Second Street Media Enterprise Sales.

Now in the role: Ruth Presslaff, who is also the founder of Presslaff Interactive Revenue.

“Serving as a spokeswoman for the MIWs has been a professional and personal highlight,” said Mesnik, who will continue to serve as a member of the MIW Group Executive Committee. “Knowing that my friend, Ruth Presslaff, will now have this incredible experience makes the transition quite special.  A longtime member of the Executive Committee, Ruth is more than prepared to step into the role of MIW Group National Spokeswoman. Her recognition in the industry, reputation as an innovative entrepreneur, genuine passion for radio and her commitment to nurturing the next generation of leadership makes Ruth a perfect candidate to speak on behalf of the MIWs as the Group continues evolving.”

Presslaff’s radio career includes on-air work at WQUE-FM in New Orleans and several roles at United Stations. In 1988, she started her own firm, now Presslaff Interactive Revenue, in 1988, with a focus on using technology to grow audience databases and drive off-air/digital revenue. Presslaff bought her company back after selling it to Arbitron in 1997, and in 2017 sold it a second time, to Second Street.

The MIW Group is a volunteer organization dedicated to developing management and leadership skills for women in radio broadcasting, and equally committed to advocating the advancement of women to senior positions in the industry. Now in its 20th year, the MIW Group was started soon after Streamline Publishing’s Radio Ink produced its 1999 inaugural listing of the Most Influential Women in Radio.

 

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