The Minnesota Twins baseball club has agreed to use Skyview Networks’ AdView inventory management and live read capture software in a move designed to improve the scheduling of ads and the subsequent reporting of them for billing purposes.
The multi-year agreement with Skyview becomes effective with the upcoming start of the 2020 Major League Baseball season, in March. It gives full control to the Twins’ broadcast team and front office.
“We are very excited to partner with the Twins for the upcoming MLB season,” said Skyview Networks Vice President of Business Development Matt Stys. “Our AdView software is customizable to each franchise user’s needs and we are confident that the Twins’ advertiser partnerships will benefit strongly from this system.”