When it came time for a Unilever health and beauty brand’s latest advertising efforts to take flight, it opted to use cable TV spots to build awareness — and sales.
As a result, Dove is now a top 5 brand at cable, the latest Media Monitors Spot Ten Cable report shows.
The popular Unilever soap brand surges from No. 74 to No. 5, thanks to 29,226 spots accounted for in the week ending March 11, 2018.
To little surprise, the top two spots are taken by auto insurance companies.