With Spring Break 2019 leading many to hit the Florida beaches — and traffic-clogged highways — quick-service restaurant chains may be flooded with value-minded college students.
Recess is also in the works for K-12 students, and their families. This could explain the surge in QSR spending at Spot Cable for the week ending March 10.
As shown below, Burger King, Arby’s and Taco Bell are in the Top 6, while Domino’s is also present.
While BK beats out all QSRs and ranks No. 2, it’s paltry compared to the broadcast media ad-spending Goliath — that little gecko at GEICO.
Meanwhile, letgo — a company that provides a website and app that allows users to buy from, sell to and chat with others locally — is present at No. 8, thanks to a new effort.