Another Super Performance for GEICO


The auto insurance category continues to be a hot one for broadcast radio, and a very big user of spot radio is again at No. 1 in the latest Media Monitors Spot Ten report.

The question this week is just how dominant is GEICO compared to other brands, and its competitors.

For the week ending Feb. 3, 2019 — Super Bowl Sunday — GEICO was a dominant leader, with some 53,501 spots detected by Media Monitors.

The No. 2 fully paid advertiser during the week: Indeed, with 36,640 spots.

What about other auto insurance companies?

They were absent from the Spot Ten Radio report this week, as shown below: