Of the brands making the most noise in the latest Media Monitors Spot 10 Radio report, one is a credit card company seeking to boost its customer numbers by using AM and FM spots to aid awareness, recall — and register new sign-ups.
As seen in the Media Monitors Spot Ten Radio report for the week ending March 24, Discover is now a top 5 brand at the stations tracked by the iHeartRadio-owned service.
That’s thanks to 29,575 spot plays detected by Media Monitors.
The credit card category has been light for radio, and should Discover see strong ROI could usher in more opportunities for owners of AMs and FMs.
Here’s the full Spot Ten Radio report for the week ending March 24, 2019: