A Wireless Brand Seeks Radio Consumers


The wireless brands actively seeking consumer growth haven’t been so active with spot radio, of late. Now, one prepaid brand has activated a spot radio campaign that ranks in the latest Spot Ten Radio report from Media Monitors.

The fresh effort to woo radio consumers comes from Cricket Wireless. As shown below, a new effort involves some 36,517 spots detected by the iHeartMedia-owned service, putting Cricket at No. 4 among fully paid accounts for the week ending August 2.

Progressive is No. 1 as determined by RBR+TVBR, followed by Babbel.

RBR+TVBR discounts all iHeart-associated ad activity as it is not fully transactional in nature and largely involves the company’s own radio stations.