At Liberty To Rise To The Top


There’s a new leader at Spot Cable, according to the latest Media Monitors report.

It shows that the medium is a hotbed for activity for one potent category that’s strong across both radio and broadcast TV, too.

For the week ending April 7 Liberty Mutual Insurance is No. 1 among all spot cable users, based on spot plays.

Burger King takes the No. 2 spot, while McDonald’s debuts at No. 4.

Here’s this week’s report, in full: